Creating an Environment for Employee Engagement and Advocacy to Succeed
Most employee engagement and advocacy programs fail for one simple reason, they were designed solely for the companies purposes to have a broader mouthpiece. But without much thought to what drives natural engagement by employees and the impact it has. That’s not advocacy, that’s propaganda.
To see organic engagement and advocacy levels rise requires understanding the culture, the motivators, and a clarity regarding policies and procedures that provides a comfortable realm for your employees to engage in social media or with each other. Add a dash of education, scenario modeling, and psychology and you’ll find the recipe for success.